Italian book market Archivi - Doubleface Traduzioni

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Beyond Words: How to choose the right Italian Translator for Your Book

Embarking on the journey of translating your literary masterpiece into Italian is a crucial step in reaching a wider audience in a blooming market. However, selecting the right Italian translator can be a daunting task, especially when considering the intricacies of maintaining the tone, voice, and consistency throughout an entire book or series. In this …

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Romance books in Italy double their sales

Italian book market / By doublefacetraduzioni

Romance books in Italy represent a thriving market that has experienced a remarkable surge in sales, doubling between 2019 and 2023. In the post-pandemic era, romance has emerged as the second most significant publishing phenomenon, enchanting avid readers, primarily among the young and female demographic. With a remarkable growth rate of +120.5 percent, this genre …

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RARE 2023 lands in Florence this weekend

Book marketing, Italian book market / By doublefacetraduzioni

Florence dethrones Paris as the city of love this weekend. RARE (acronym for Romance Authors and Readers Events) Florence 2023, the event that brings together the top writers of domestic and foreign romance novels and their most loyal readers, will take place at the Fortezza da Basso next Friday, February 22, and Saturday, February 23. …

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Heart-shaped pages of a romance novel with a pink rose

Romance novels lead the sales in Italy in 2022

Book marketing, Italian book market / By doublefacetraduzioni

2022 was a slightly negative year for publishing in Italy, but there is one part of the market that is clearly bucking the trend: romance novels. The figures shown in a recent article of Il Giornale della Libreria speak for themselves. While the sales of books of various kinds decreased by 2.3%, the sales of …

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Meet your favorite romance authors at RARE Florence 2023

Book marketing, Italian book market / By doublefacetraduzioni

After a long hiatus due to the Covid pandemic, events like public books signings are coming back, including massive events like RARE Florence 2023. Romance Author & Readers Events brought RARE to Italy for the first time in 2018 when they held RARE in Rome, with a reprise in the same city the following year. …

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Books promotion and social media in Italy

Book marketing, Italian book market / By doublefacetraduzioni

The role of social media in promoting books was the subject of a recent panel discussion among book publishers in Italy. While the importance of viral trends is undeniable, it is not clear that the traditional publishing world knows how to deal with them. “The role of social media is definitely growing today, not only …

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Why you should translate your books into Italian

Italian book market / By doublefacetraduzioni

Whether you’re an indie author or a publisher, the time is ripe to dive into book translations and dip your toes into Italy. And here’s why. The pandemic has dramatically changed our lives. However, not all evil comes to harm. In the publishing industry, for example, some changes may prove beneficial to self-published authors and …

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